
Stairs to the third floor

Third floor stairs

Hallway to the Purple Label salon

Main Staircase

Main Staircase

The necktie salon

A beautiful room display in the Home Gallery

The I can't believe its in a retail store bathroom

Stairs to the third floor

Third floor stairs

Hallway to the Purple Label salon

Main Staircase

Main Staircase

The necktie salon

A beautiful room display in the Home Gallery

The I can't believe its in a retail store bathroom
I had some appointments today in Sweetwater, and there were a few minutes left for me to visit the store. Bobby does such an amazing job with the shop. It was so festive today, and everything was in the perfect spot, clean, and beautiful. If Bobby Todd at Christmas doesn’t get you in the holiday spirit, nothing else will. We shot these few photos to give you a little peek inside the world of Bobby Todd at Christmas.

Vintage Christmas cottages and bottle brush trees

Giant snowman and Votivo candles

Ho Ho Ho pillows and antique settee

Santas and ornaments
Tonight, I got my first copy of House Beautiful December/January 2010. I am featured on page 33, and following is a little story on how it happened and what it means to me.
A couple of months ago, a package appeared on my doorstop from Doretta Sperduto at House Beautiful. I wasn’t home to get it, but when Bobby saw it, he opened it and found a letter recognizing me as being selected to their list of the “Next Wave of Top 20 Designers.” He called me immediately to share the news. I was getting ready to have dinner with a client in Atlanta, and the dinner suddenly went from general business to celebratory.
For years, I have dreamed of doing work that was good enough to be recognized on a national level. What must be about 18 years ago now, I read an article in Southern Accents entitled “Four Under 40″ (Four newly discovered designers). In the article, the editor said if a designer was not “discovered” on a national level by the time they were 40, they would never be discovered. What a horrible comment for someone with the power of an editor to make. Dreams can be dashed from words like these.
For me, those words became a driving force in my life. From then on, I was on a mission to get “discovered” by the time I was 40. I knew my work was good. My clients love what I do for them. They refer me. For all practical purposes, I had been discovered for years. It is different though to have someone who knows nothing about you… someone who sees thousands of design projects each year… someone who has nothing to gain from recognizing you… notice your work and believe it to be good enough to receive national attention and share with their readers.
I never told anyone that story. Bobby found it out only recently. When my “discovery” actually happened and the letter came, my reaction was not what I had expected. I was excited about it enough, but there was a flood of other emotions. Can I deliver the product these people expect of me? How did they decide on me from what must have been hundreds of candidates? Will this affect my life? Do I want it to? It was a humbling experience, and I think I grew up more on that day than any day in my life. Tonight, after driving to the bookstore to get a copy of the issue, it was nice to open the magazine with Bobby, share the experience, and then move on to the rest of our evening. Life really didn’t change.
Another thing the experience made me realize is that this one was not enough. The drive that got me here has only grown stronger. I want to continue to grow, to do even better work, to make a lasting impression on the design community, and to help people live in more beautiful spaces. I hope you enjoy reading about what I do, seeing my work, and learning about what life inside the world of interior design is like.
At Todd Richesin Interiors, customer service is always a top priority. I try my best to go above and beyond what a client wants to make them happy. As my typical client relationship evolves more into friendship, it is easy for me to do that.
Recently, a client heard I was headed to New York to view the Christmas windows. She loves anything carnation, and had heard of a parfum at Bergdorf Goodman by Joel Rosenthal called JAR. He allegedly had a fragrance that hinted of carnation….although the sales associate would not divulge any of the secret ingredients via telephone. He was haughty and made it clear that one had to “experience” JAR in either Paris or New York. Since Knoxville is near neither, she asked me to stop by Bergdorf and check it out, since our hotel was practically next door.
Upon entering Bergdorf, we inquired with the first available sales associate about JAR. We were immediately whisked by not one but two sales people from the entry level down to cosmetics. They gently nudged other shoppers out of our way to make us feel most important on our mission. We passed all the standard fragrances, and as we went deeper into to the catacombs of Bergdorf’s perfume department; the clothes on the shoppers became more rare, and the scents increasingly expensive. I searched years for a cologne that smelled good on me. I smelled many that were good on a card or in the air, but they never were quite the same on my skin. Finally, I discovered the fabulous French house of Creed. Up until this experience, I considered it to be pricey….sublime, but pricey. Rare too, since Nieman Marcus is the only place I know it can be had. Well, we left the Creed counter in a cloud of lint from Prada sweaters on the way to the JAR boutique. In the deepest depths of Bergdof lay the illusive alcove named JAR.
You entered from the well lit store into a tiny room illuminated only by hidden spot lights that shone on a pair of gilded Louis XVI style console tables. The entire space was swathed in pale purple cotton velvet. On the oval back French chairs where one sits for the JAR experience, the velvet was the same, but gently worn. The fine wool carpet was of the same shade, as were the beautiful chair, base, door, and crown moldings. On the ceiling was painted an ominous sky with a lighting bolt piercing across it. Quite dramatic, if I do say so. Since there were only two tables, only two people can have the JAR experience at a time. It was me in my jeans, and what appeared to be a witch who was sitting in full black dress at the other table. From a tiny portal emerged an impeccably dressed man in a dark suit whose tie, pocket square, and shirt were the exact shade of purple as the walls. I am fairly certain that in order to be a JAR representative, you must look good in grape. Not knowing what I had gotten into, I requested a bottle of the perfume that smells like carnations. It became immediately clear that the scents would not be divulged. The nice man suggested I smell each of the fragrances to determine which one was what I sought. He then emerged from the tiny portal with a silver tray containing what appeared to be six specimen dishes with clear glass lids. In each one was a black cloth. One by one he opened them and dramatically wafted the dish around the table top and then lifted it to my nose. I was less than impressed with the scents themselves. To me, they were stump water, wet dirt, and other things one would assume would be in Granny Clampet’s pantry. The last one was Galconda. I had struck gold. It was totally carnation…..although the sales associate would never divulge it. I said that was it, and I would like a bottle. $500 later, I emerged with a tiny one ounce flacon in a purple velvet pouch, and a box so big it scarcely made it into the overhead bin on the plane home.
I consider myself to be somewhat well traveled and aware of the finer things in life, but I have never seen so much pageantry associated with such a tiny array of products. Only six scents….only two customers at a time….only in New York or Paris. The most similar experience I can think of where so much drama is associated with products is at the 16th century Santa Maria Novella pharmacie in Florence, Italy, where monks still make the products and you buy them from what I am certain was the inspiration for Hogwarts castle in Harry Potter. Well, all I can say is, whatever it takes to make a client happy. That is what I want to do. My client was ecstatic. She could tell no one how much she spent on perfume, and a month later, she lost the tiny bottle in a hotel room. Oh well, I did my part, and when my New York faux finisher Timothy Brown returns to Knoxville to work for me next week, he is having the JAR experience, and bringing her another bottle of the elusive scent.
Next time you’re browsing Toddrichesininteriors.com, check out my latest project, Blackberry Ridge, a farmhouse in Greenville, TN. This project was really exciting for me as I was involved from concept to completion. All the interior details are my designs from the kitchen to the stair rails.
The home, which was designed around rosy-hued windows salvaged from a house that was demolished in Provence, is a mix of elegant refinement and casual rustic-ness. The juxtaposition of such things as silk draperies hanging on stucco walls makes it feel as though the house has been there a long time. Stunning mountain views further enhance the charm and sophistication of this beautiful home.
Follow this link for photos and more information on the Blackberry Ridge project.
September 2009 marked the 10th anniversary of Todd Richesin Interiors. I will celebrate my 40th birthday in November. As I reflect on these milestones, I see how experience is such an important part of creating a successful business. It takes a good 10 years to really understand what you are doing. I can see that the work I did in my early years was very good, but the work I do now is even better. I have learned much in the last decade. In addition to patience, I have also discovered what I can and can’t take on. Since the beginning, Todd Richesin Interiors has laid a strong foundation of quality design. My experience and wonderful client list have been invaluable and it has been truly gratifying to have so many people in my corner helping me succeed. In recent months, I have been able to slow down and focus my energy more and immerse myself in projects, which has helped me continue to grow in experience. Over the years, I have met a lot of wonderful people that I can’t wait to work with again. We have developed wonderful working relationships that add to the quality of each project. That positive energy trickles down to others involved in the design process like the seamstress, upholstery shop and vendors, which gives the project even greater momentum.
The quality of my work has been recognized by the editor of “Traditional Home” magazine. A home I decorated in Key West will be featured in their June 2010 issue. This type of experience for an interior designer is the equivalent of a ballplayer making the all-star team. My work has also been selected to appear in the book “Interiors Southeast,” published by Panache. This book will showcase work by the top 50 designers in the southeast. The book is divided into three sections – mountain retreats, metro lifestyle and waterfront living. I will have projects in all three sections.
Although a fair amount of my work is out of town, I don’t think that makes me any less effective in town. In fact, I think travel helps broaden my design horizons. I am exposed to new products and new ways of using those products. I meet new people and experience new things, which I can bring back to local projects.
There have been many exciting things happen in my first decade with Todd Richesin Interiors and I am really excited to see what the next 10 years have to offer.
Question – What should I have with me on my initial visit with an interior designer?
Answer – Any sort of inspiration piece that will help me determine your design preferences. It can be a Renaissance painting, an Oriental rug, or even the fact that you admire Frank Lloyd Wright’s architecture. Even better is a magazine picture. It doesn’t have to be a picture of a room. It can be something that inspires you, sparks your interest or showcases your favorite colors. Tear out three or four pages and bring them along to give us a starting point for your new space.
Be sure to visit my portfolio at www.toddrichesininteriors.com to view four newly completed projects. One of these projects is a home I did in Highlands, N.C. The owners wanted to use turquoise and orange, an unusual color scheme for a home in the mountains. They brought me a photograph of a contemporary painting as the inspiration piece. Although they didn’t want to use the painting, they did want to use the colors. I enjoyed the challenge of trying to figure out how to create rustic sophistication with the use of fresh colors and was glad they didn’t opt to use the motifs of twigs, antlers and ferns so popular in mountain homes. We chose to use American antiques and let the color scheme dictate the choice of fabrics. I call the result the “New Highlands” look. It is fresh, comfortable and inviting.
Spring is a time of renewal and a time to make good on those New Year’s decorating resolutions. It really doesn’t take much to breathe new life into tired rooms. You just need to come up with a fresh approach by rethinking your interior and exterior living spaces. It may involve something as simple as adding new accessories, reupholstering a sofa, re-hanging artwork or rearranging a space for maximum punch. A pair of fresh objective eyes can help. I recently purchased a large antique partner’s desk for my office. To incorporate the desk, I had to rearrange the room by turning some shelves. With just a few simple changes, I was able to open up the space, which allowed more natural light to come into the room just in time for spring.